Press Releases

SUE BEE HONEY® ANNOUNCES NATIONWIDE PARTNERSHIP WITH THE HENNINGSENS

NASHVILLE, TN – (June 4, 2013) Country music’s rising new family trio The Henningsens have partnered with a classic American brand, Sue Bee Honey®, America’s Honey®  –  the world’s largest honey marketing cooperative and packer of 100 percent made-in-the-USA honey. Both have a deep pride in generations of family and honest hardworking American-made values and traditions, which are also represented in the band’s current Top 20 debut single “American Beautiful.”

“When we were approached about the partnership with Sue Bee Honey® we were so excited because our farm has been in our family for seven generations,” said Clara Henningsen.

“We have a really large family,” said father Brian Henningsen. “My wife and I have 10 children. We love the multigeneration aspect of farming and music. And that was a really good fit for us in partnering with and becoming friends with the folks at Sue Bee Honey®. It is America’s Honey®, an American company through and through.”

Henningsen also said, “The farm we live on has been in my family now for 142 years. The history, roots and ‘grounded-ness’ that it provides is very special to us. It’s a very special thing, a very American thing, to value that kind of multi-generational relationship and to want to build something that can be passed to your children as a heritage. It’s really cool to be in a venture with a company (Sue Bee Honey) like that.”

“It’s a natural fit for The Henningsens and Sue Bee Honey® to form a partnership because The Henningsens are an inspiring American band, Sue Bee Honey® is America’s Honey®, and together they are an ‘American Beautiful,”’ said Lisa Hansel, assistant vice president of sales and marketing for Sue Bee Honey®. “The Henningsens and Sue Bee Honey® look forward to providing their loyal fans and customers with 100 percent pure, all-natural American music and honey for generations to come.”

The Henningsens, consisting of Brian Henningsen and his son Aaron and daughter Clara, grew up on their 1,700-acre working farm, which has been in the family since 1871, raising bees, corn, soybeans and cows. It has offered The Henningsens a home and a livelihood, and at times school, playground, and even birthplace. The Henningsens’ fresh, vibrant and unique music, coupled with traditional values, are a natural alignment for Sue Bee Honey®, who like the family trio, is committed to providing consumers with the purest high quality American made product, whether it be music or honey.

The Arista Nashville trio, currently on tour with Brad Paisley’s Beat This Summer Tour presented by Cracker Barrel Old Country Store®, recently released its self-titled digital EP release on May 28. The EP includes the band’s current debut single “American Beautiful,” co-written by Clara, Aaron, and Brian Henningsen and Brett Beavers.

“American Beautiful” is 17 and 18, respectively, this week on the Country Aircheck and Billboard country airplay charts. It is the only new-artist debut single currently inside the Top 20.

For further information regarding The Henningsen’s, visit www.thehenningsens.com. Follow them at https://www.facebook.com/TheHenningsens and on Twitter at @TheHenningsens.

 

About Sue Bee Honey

Sue Bee Honey® is the branded product name for Sioux Honey Association, corporate offices located in Sioux City, Iowa, and production facilities in Sioux City, Elizabethtown, N.C. and Anaheim, Calif.  Sioux Honey Association, founded in Sioux City in 1921, is a cooperative of more than 300 U.S. Beekeepers producing honey in the U.S.

Sioux Honey Association has become the world’s largest honey marketing organization and Sue Bee Honey is the most recognized honey brand in the U.S. Its global presence extends to the Middle East, Far East, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development. Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging.

Sue Bee Honey®, whose members produce 20-25 percent of the honey crop in the United States, is committed to packing and selling only pure American produced honey - meaning honey made by bees owned by American beekeepers producing honey in the U.S. and pollinating U.S. crops. The company values their family of employees, some of whom have been with the Sue Bee Honey® company for 30 to 40 plus years. Sue Bee Honey’s® individual cooperative members, located throughout the United States, are all beekeepers with family-owned honey production operations who, like The Henningsens, represent multigenerations of beekeepers. There is a heartland theme that runs throughout the music of The Henningsens, as well as through vein of the Sue Bee Honey® company of employees and its family of longtime beekeepers.

 

 

SUE BEE HONEY® wins Best of Show at 2012 AMA Pinnacles

OMAHA, Neb. (May 7, 2012) Sue Bee Honey of Sioux City, Iowa, won Best of Show in the 2012 Omaha American Marketing Association Pinnacle Awards, an annual competition based on measurable results as well as creativity.

The Best of Show award was given for Sue Bee’s "Trust the Taste" campaign, a multimedia campaign featuring Olympic Gold medal swimmer Summer Sanders, honey recipes, coupons and information on the purity of Sue Bee Honey, an American-made product supplied by American beekeepers who are members of the Sioux Honey Association cooperative. The entry also won a Pinnacle award for Total Marketing Campaign in the Large Business category during the award show, held in April at Omaha’s Lauritzen Gardens.

“We’re delighted to receive this award recognizing the marketing effectiveness of the work as well as its originality,” said David Allibone, president and chief executive officer of Sue Bee Honey, headquartered in Sioux City, Iowa.

About Sue Bee Honey

Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Elizabethtown, N.C., and Anaheim, Calif.

Sioux Honey Association has become the world’s largest honey marketing organization and Sue Bee Honey is the most recognized honey brand in the USA. Its global presence extends to the Middle East, Far East, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.

The Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and the Sioux Honey Association, log on to www.suebee.com.

SUE BEE HONEY®, AMERICA'S HONEY™, LAUNCHES NATIONAL SUMMER SANDERS SWEEPSTAKES PROMOTION

SIOUX CITY, IOWA (September 15, 2011) Sue Bee Honey®, America’s Honey™, has officially announced the launch of its National "Sue Bee Summer Sanders Sweepstakes" Instant Win promotion with two-time USA Swimming Gold Medalist Summer Sanders.

Beginning this month through May 15, 2012, contestants simply enter an instant win code on suebee.com from specially marked Sue Bee Honey on-pack, peel-off products. Winners could instantly win a trip for two to London, including airfare and hotel accommodations. Additional prizes include valuable gift cards and Sue Bee Honey products.

As the official spokesperson for the new promotion, Sanders commented, “I’m proud to be representing a company that produces a 100% American-made product that is used by households around the U.S. The purity and goodness of Sue Bee Honey speaks for itself.”

Ron Junck, Sioux Honey Association vice president of sales and marketing, added, “We are pleased to have Summer Sanders represent Sue Bee Honey again this year. She symbolizes the pure, wholesome, American-made honey that we produce, and the Summer Sanders Sweepstakes is a great way to build our American-made image and identify Sue Bee Honey as AMERICA’S HONEY.”

As a bonus during this campaign, retailers are able to obtain a Special Summer Sanders Sweepstakes in-store shipper display, which will include a $1 instant redeemable coupon on selected products with a QR code sweepstakes entry option.

About Sue Bee Honey

Sue Bee Honey is the Branded product name for Sioux Honey Association, corporate offices located in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Elizabethtown, North Carolina and Anaheim, California.

Sioux Honey Association has become the world’s largest honey marketing organization and Sue Bee Honey is the most recognized honey brand in the USA. Its global presence extends to the Middle East, Far East, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.

Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and Sioux Honey Association, log on to www.suebee.com. For details surrounding “Sue Bee Honey Summer Sanders Sweepstakes” promotion, visit www.suebee.com/sweepstakes.

SUE BEE HONEY LAUNCHES NATIONAL "TRUST THE TASTE OF AMERICAN HONEY" PROMOTION WITH SUMMER SANDERS

SIOUX CITY, IOWA (October 18, 2010) Sue Bee Honey has officially announced its national "Trust the Taste of American Honey" www.trustthetaste.com promotion with two-time Olympic Gold medalist Summer Sanders, who became a television correspondent and commentator after winning two golds, a silver and a bronze at the 1992 Summer Olympic Games in Barcelona, Spain. She also is a mother of two.

As official spokesperson for the new promotion, Sanders commented, "I love that Sue Bee Honey is made in the USA. I consider it one of nature’s miracles, and you can include it in all of your foods for a healthier lifestyle."

The nationwide promotion officially kicked off October 15 and will run through September 2011, involving promotional elements such as in-store displays, an instant win game with multiple winners and a grand prize winner of a home kitchen makeover, a virtual kitchen, videos featuring Summer Sanders cooking recipes with Sue Bee Honey, magazine ads, banner ads, on-pack peel-offs and bottle-necker coupon offers.

David Allibone, Sioux Honey Association president and chief executive officer, added, "Given the multitude of misconceptions surrounding origins of American honey, we want to finally set the record straight regarding the purity of Sue Bee Honey. Trust the Taste of American Honey allows us to do that in a way that is engaging and beneficial to the consumer."

OLYMPIC GOLD MEDALIST SUMMER SANDERS NAMED SPOKESPERSON FOR SUE BEE HONEY

SIOUX CITY, IOWA (Sept. 21, 2010) Summer Sanders, winner of two Olympic gold medals in swimming, announced her role in the upcoming "Trust the Taste of American Honey" promotion with Sue Bee Honey today during the Annual Meeting of the Sioux Honey Association at the Marina Inn & Conference Center in South Sioux City, Neb.

Sanders became a television correspondent and commentator after winning two golds, a silver and a bronze at the 1992 Summer Olympic Games in Barcelona, Spain. She also is a mother of two.

As official spokesperson for the new promotion, she commented, "I love that Sue Bee Honey is made in the USA. I consider it one of nature’s miracles, and you can include it in all of your foods for a healthier lifestyle. To be a part of a company that wants to send out that message and has those values is just so perfect."

The nationwide promotion officially kicks off October 15 and will involve promotional elements such as in-store displays, sweepstakes, a virtual kitchen on trustthetaste.com microsite, magazine ads, banner ads, on-pack peel-offs and bottle-necker coupon offers.