Over a four-year NASCAR sponsorship, we worked with drivers Richard Petty, Kyle Petty and Bobby Labonte on numerous promotions and campaigns. The promotions were built around a car giveaway sweepstakes with grand prizes that included a street version of Kyle Petty’s No. 45 stock car, Richard Petty’s old school Superbird race car replica and a street version of Richard Petty’s 200th win stock car. The campaigns also included in-store shippers, consumer magazine ads, NASCAR program ads, bottle neckers and special collector Richard Petty bottles of Sue Bee Honey.