It was a big time for us at Sue Bee Honey on Sept. 15 and 16 as we not only held our annual board of directors meeting at the Marina Hotel and Conference Center in Sioux City, Iowa, but also hosted country music recording sensation The Henningsens!

The board of directors meeting was highlighted by reports of a 14 percent sales increase year over year despite a nationwide bee shortage. 

“Although the colony collapse and disorder are still an issue in the honey industry, our producers are trying to cope with that issue. I think it’s just brought more attention to the value and demand for honey,” President/CEO David Allibone said.

Company leaders also outlined the strategy for the coming year and noted that for the first time in company history Sue Bee produced more than 70 millions pounds of honey. It was also the highest gross dollar sales ever and could potentially represent a positive trend.

On Monday The Henningsens played an exclusive concert for employees and board members at the annual barbecue located at the Sioux Honey Association headquarters. The country trio performed a number of songs including their Top 20 debut single “American Beautiful.”

The band, consisting of Brian Henningsen and his son Aaron and daughter Clara, is part of our current marketing campaign as their fresh, vibrant and unique music, coupled with traditional values, are a natural alignment for us. Both Sue Bee and The Henningsens are committed to providing consumers with the purest high-quality American-made product, whether it be music or honey. Read more about our partnership and be sure to enter our Spend a Day with The Henningsens promotion.

More local coverage of the events:

Photos: The Henningsens in Sioux City courtesy of Dawn J. Sagery, Sioux City Journal

Sue Bee Honey celebrates 93 years, record year of production and sales from KTIV 

Sue Bee Honey Sees Sweet Sales Growth from SiouxlandMatters.com

For further information regarding The Henningsens, visit www.thehenningsens.com. Follow them on Facebook and on Twitter.