To piggyback off the success of our “Trust the Taste of American Honey” campaign, we created a sweepstakes promotion that revolved around Olympic gold medalist Summer Sanders. Select bottles of Sue Bee Honey featured an instant win code that could be entered at suebee.com. The grand prize winner received an all-expenses paid trip to the 2012 Summer Olympics in London including tickets to an event. Secondary prizes included a one-year supply of Sue Bee Honey and various gift cards.