We teamed up with Olympic gold medalist Summer Sanders to promote America’s favorite honey. Several videos were produced and posted at suebee.com featuring Summer cooking her favorite Sue Bee Honey recipes. A virtual kitchen was created where online viewers could choose various ingredients and click a button that would automatically generate a list of Sue Bee Honey recipes that included these ingredients. Customers could enter a code from select Sue Bee Honey bottles for a chance to win a kitchen makeover and other great prizes.